Analisis Pengaruh Personal Selling Dan Manfaat Promosi Penjualan Terhadap Kepuasan Konsumen Pada Produk ( Studi kasus pada konsumen mobil Avanza di Auto 2000 Jakarta)

STIE Y.A.I, Dini Amalia and STIE Y.A.I, Suwarno (2013) Analisis Pengaruh Personal Selling Dan Manfaat Promosi Penjualan Terhadap Kepuasan Konsumen Pada Produk ( Studi kasus pada konsumen mobil Avanza di Auto 2000 Jakarta). Jurnal Ekonomi TELESKOP Sekolah Tinggi Ilmu Ekonomi YAI, 1 (13). pp. 41-59. ISSN 1411 - 3643 (In Press)

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Abstract

This study correlational associative hypothesis testing using quantitative technique using primary data that aims to prove the influence of personal selling and sales promotion to customer satisfaction on Product Avanza eiter partial or simultaneously. The finding this study indicate the personal selling and sales promotion simultaneously have a significant impact on customer satisfaction in product Avanza. This study can be used as a contribution to the markeing management deals with personal selling and sales promotion in predecting customer satisfaction in the product in the future. Keyword:personal selling, sales promotion, customer satisfaction with the product

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: SE. MM Dini Amalia STIE Y.A.I
Date Deposited: 21 Jan 2021 10:13
Last Modified: 21 Jan 2021 10:13
URI: http://repository.stie-yai.ac.id/id/eprint/271

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