The Effect Of Perceived Of Usefulness, Easy To Use, Experience To Attitude User Gojek On Gopay

Budiman, Monika (2023) The Effect Of Perceived Of Usefulness, Easy To Use, Experience To Attitude User Gojek On Gopay. Jurnal Ekonomi, 12 (1). pp. 121-124. ISSN 2301-6280

Text Acc Lap Jurnal Ibu Monika B.pdf Download (1MB)

Abstract

Gojek is a technology company that offers transportation services, food delivery, and numerous other services via mobile applications. Gopay is a financial service offered by Gojek that enables Gojek application users to conduct transactions. This study aimed to determine how expediency, experience, and convenience influence the attitudes of gojek users towards gopay. This study's participants are all Gojek users in Bekasi. Regarding the technique used to determine the sample, the researcher employed a technique of purposive sampling with a sample size of 68. The sampling was conducted by distributing a Googleform to gojek users who utilize gopay. Analysis of data using the smartPLS program. The results of the study indicate that the attitude of gojek users toward gopay is affected by expediency, experience, and convenience. Gopay has numerous advantages for users in terms of usability. Many users are satisfied with Gopay because the transaction process is quick and straightforward. Gopay provides its users with unique conveniences. Keywords: Perceived of Usefulness Easy to Use Experience Attitude Gopay

Item Type:	Article
Subjects:	A General Works > AI Indexes (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	SE., M.Ak Monika Budiman STIE Y.A.I
Date Deposited:	07 Feb 2023 06:38
Last Modified:	07 Feb 2023 06:38
URI:	http://repository.stie-yai.ac.id/id/eprint/1423

Actions (login required)

View Item